• Strategic Message Development

  • News Release Development

  • Product Review Management

  • Strong Analyst Relationships

  • Media Relations

  • Crisis Communications

  • Event Publicity

 

  • Web content development
  • Blog monitoring/communications response
  • Media Training

  • Managing Editorial Opportunities

  • Managing Speaking Opportunities

  • Case Study Development

  • Marcom Support

  • Investor Relations

  • Annual Report/Earnings Announcement Writing

 

  • Podcast management


PR Program Details

  • Strategic Planning Session

  • Perception Analysis

  • Establish Goals/Objectives

  • Develop Key Influencer Lists

  • Develop New Pipeline

  • Match Expertise to Planned Editorial Opportunities
  • Create Product Review Process/Program

  • Create Speaking Opportunity Abstracts and Event Targets

  • Optimize and Merchandise PR Placements for Lead Generation

  • Fine Tune Program Based on Needs and Change

 

Writing Samples/Data Sheets/Press Releases

CryptoSwift Data Sheet

iKey1000

iKey2000

NetSwiftiGate_DS

NetSwift2012

HSM

http://www.rainbow.com/Library/5/02-25-04_Rainbow_RMS_for_RSA.doc

http://www.rainbow.com/library/5/NR341-SIIA-iGate.doc

http://www.rainbow.com/library/5/RFiKeyPR.doc

Earnings announcement

http://www.rainbow.com/library/5/11-04-03_MSFTwinPR.doc

http://www.rainbow.com/Library/5/10-13-03_iGateNextGen.doc

http://www.rainbow.com/library/5/08-15-03_LOI_AcquirePR.doc

 

"We hired Dan a few months before our company and product launch, realizing we were trying to achieve an enormous amount of work in an extremely limited amount of time.  Dan's help paid off immediately, not only in helping us to successfully launch the company at N+I, but in helping us win two Best of Interop 2004 awards," said Dr. Adrian Vanzyl, CEO, Seclarity, Inc., San Francisco.  "We spoke with a number of Bay area technology PR firms, and no one had the deep and immediate grasp of the security space as did Dan.  His help in all stages of submitting our company for the N+I awards contributed to us beating 42 other companies for the security award.  Dan's ability to work professionally with all our staff, and with our target audience, all under deadline, was very impressive.”

 

 

 
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Copyright 2004 - Madison Alexander Public Relations, Inc.