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Getting attention from the technology and business press isn't easy for small tech companies or start ups, even with the coolest new product or technology. And many emerging technology firms don't have the resources for a more established public relations agency or a senior PR manager.
That's where Madison Alexander PR comes in. We're seasoned, experienced, and senior technology communications professionals who get results for our start up and small technology company clients. We help companies build mindshare, communicate their critical messages, and get exposure in the analyst community and in the press. Our excellent reputation with key industry influencers and a strong track record of success and achievement is earned by delivering on what we promise -- powerful news angles and resources to help reporters put together a good story.
With marketing budgets tightening, Madison Alexander PR is fast becoming a technology PR resource of choice for clients seeking to reduce PR agency costs without sacrificing results. We can build programs to fit tight budgets and our experienced teams work efficiently and effectively to get the best results possible.
Public relations is a critical part of successful marketing communications. Use Madison Alexander PR to create mindshare for your company, your products and your experts.
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Lieberman Software and ANXeBusiness are finalists for the Info Security Product Guide 2009 Hot Companies Award. Madison Alexander PR has added HID and ANXeBusiness to its roster of technology clients. Lieberman Software selects Madison Alexander as its aency of record. Shavlik Technologies, a Madison Alexander client, is a finalist for two 2009 SC Magazine awards. Madison Alexander PR signs two new clients: i-Sprint Innovations from Singapore and New Jersey, and eSecurityToGo of Irvine, California. Madison Alexander adds PineApp and The Barrier Group to its roster of security technology clients. Three Madison Alexander PR clients are 2008 SC Magazine Award finalists. Breach Security, Positive Networks and Shavlik Technologies have all made the cut for the April 2008 awards at the RSA Conference in SF! Breach is a finalist in the best enterprise firewall category. Positive Network's Phone Factor is a finalist in the second and multi-factor authentication category, and Shavlik's Compliance 3.0 is a finalist in the policy management category. OATH gains a speaking slot at the RSA Conference 2008; session on OATH Reference Architectre v2.0 to be covered. OWLink Technology of Irvine selects Madison Alexander as its agency of record. Valicore Technologies of Irvine, California, names Madison Alexander PR its new agency of record. Zeus Technology selects Madison Alexander PR to hndle their North American PR program. Apriso selected Madison Alexander PR to handle a speaking ops and awards outreach program. Madison Alexander PR handling US product launch for Zeus Technology, Cambridge UK. Madison Alexander PR adds Susan Samueli Center for Integrative Medicine at UC-Irvine as a new client. Local.com transitions from project client to fulltime client.
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Madison Alexander PR opens new office in Santa Ana, California. Agency expansion fuels new facility with exceptional conference and T-1 comunications. The new Santa Ana office is part of the company's Irvine headquarters. Address information in the next column. Don't forget to ask Dan about his favorite basketball team, the Bolts in the Irvine Youth Basetball League. Inspired by the new Disney animated film, the players wear powder blue uniforms trimmed in Yellow. They play the best zone defense in the league Dan is the team's head coach. RSA Conference 2007 showed a video between keynotes on Thursday, February 8. Dan Chmielewski and Paula Brici hooked up with the production team Monday and walked them around to a number of MA-PR clients, former clients, and friends in the industry and friends in the press. Dan even makes an appearance. The RSA Conference 2007 Video is here. Check it out. Dan Chmielewski of Madison Alexander PR and Dawn Chmielewski of the Los Angeles Times have been named "Outstanding Alumni" for 2007 by the Raymond Simon Institute for Public Relations and Journalism at Utica College. Dan & Dawn are 1983 graduates of Utica College of Syracuse University. The duo were honored April 14, 2007. Madison Alexander PR is listed as SoCalTech.com's top PR agency in Southern California based on local tech clients. Go to www.socaltech.com and click on "services" and then "PR firms." We're excited! In the age of email, SMS, Skype, cell phones and Blackberry PDAs, nothing beats a face to face meeting. During OATH's June face to face meeting, Dan Chmielewski and Joann Killeen of MA-PR paid a visit to the Washington Post for a meeting with Sam Diaz, assistant technology editor. Click the link for a photo. We also caught up with Howard Bryant, a former tech writer for the Mercury News. Howard now covers the Washington Redskins for the Post. His book, "Juicing The Game," about Steroids in Baseball is an outstanding read. Building good relationships with the press and analyst community is fast becoming a lost art. Too many executives want an immediate bang for the buck and an immediate story from any interview they do. But sitting down with a reporter to talk about trends that impact the industry and affect your company without the expectation of a story, can lead to significantly more coverage down the road. Think of PR in terms of gardening. You need to plant seeds of stories ideas, cultivate the journalist, answer the questions, and in time, your company's name is tied to that partiuclar industry. It just requires a little patience. Blogs and podcasting are all the rage; almost anyone can be a journalist. Interacting with bloggers and podcasters isn't the rocket science that some agencies make it out to be. If you want to start a blog or a podcast, we can help and we can offer ideas for ongoing content. Madison Alexander PR is helping OATH set up its blog through IT Securtiy.com.
PR can be a powerful tool for lead generation in eMarketing campaigns. Madison Alexander PR can help you develop a strong eMarketing infrastructure and create content that brings qualified inquiries to your site. Call 949-231-2965 for an introductory meeting to build a custom program that fits your needs.
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News releases are not just for the press. They are tools used to communicate important developments in a company to an organization’s key publics. They generate tremendous traffic to a company’s Web site. While it’s important to develop news releases with a strong news-writing style that meets standards of reporters, editors and analysts that clearly demonstrates strong news value, it’s equally important to craft the announcement with the critical key words needed to boost search engine optimization. We can show you how to do it. Contact Madison Alexander PR for details at
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Dan Chmielewski
Business Line: 714-832-8716 Santa Ana Office: 714-835-8716 Fax: 714-832-8916 Mobile: 949-231-2965 AOL IM: TecFlack Skype: tecflack
Madison Alexander PR is connected! Here's proof. And here too!
In case you missed the "Best Practices in Tradeshow PR" here's a link to listen to the whole thing. Many opportunities exist at trade shows to promote your company's goals, from holding press receptions to scheduling press and analyst briefings to securing speaking slots for your company's executive. |
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